What is guest blogging, and why an organization do it?
Guest blogging or guest posting means publishing content on other websites. It’s a fairly common practice in digital marketing to guest post on other websites.
Guest blogging
historically worked very well as a tool for Search Engine Optimization (SEO –
the process of improving your business’s visibility in the search engines)
because guest blog posts often contain a link back to your site.
These can have a positive outcome on your search engine rankings.
1. Only write for trustworthy and relevant sites: this means you need to look for sites that are easy to use, with lots of well written content already on them. If it’s a commercial site, look for clearly displayed contact details too, as this is a good indication that the business is legitimate.
5. Use editorial as one of a range of link building techniques: Google looks at the number of links you have coming to your site as an indicator of how good your site is. However, your link profile could look unnatural if all your links are from guest blog posts you have written. So mix it up a bit, and make sure your links come from different kinds of high quality sources, such as relevant directories or local news sites. You should hopefully even have a few links from fans of your site without having to ask.
Is there any impact of guest
blogging to damage my rankings?
These can have a positive outcome on your search engine rankings.
Is there any wrong with guest blogging?
The
problems with guest blogging come from bad practice. Because of the potential
SEO benefit of guest blogs, some people have misused the technique. It is called
spam guest blogging or spam guest posting. This means that Google has to be
very clear on what it considers to be good practice. In this recent statement
of Google authority said that guest blogging had become overused by a collection
of low-quality, spam sites. Google made it clear that they were talking
about guest blogging for SEO, and criticized blog posts that are written
purely for quick links in order to manipulate rankings, rather than for real
people. Google’s statement does not mean one should stop writing guest posts. Our
business can still benefit from publishing high quality content that reaches
out to readers, not just search engines.
Is there any technique of guest blogging?
When
creating content for other sites the most important thing to remember is that
you are doing it for more than a link. You are also writing to engage readers
and encourage them to click through to your site. Of course, a link from a
great site can make you more visible in the search engines – but this should be
paired with the benefit of increased visitors. If the readers of the blog you
contribute to are the right kind of visitors, they could lead to increased
sales.
The
term “guest blogging” might not the best representation of this approach. To
get yourself in the right mindset, it would be better to think of the content
you create as “editorial”. Use these five (5) tips to make sure that what
you contribute is top quality editorial:
1. Only write for trustworthy and relevant sites: this means you need to look for sites that are easy to use, with lots of well written content already on them. If it’s a commercial site, look for clearly displayed contact details too, as this is a good indication that the business is legitimate.
Also
make sure that the sites you write for focus on a similar topic or industry to
yours. This is better both in terms of search engine rankings and getting the
right visitors.
2.
Don’t overuse your keywords: Avoid using the same keywords as your
anchor text for every link you get. Google’s penguin update sets out to penalize
this kind of behavior. Include keywords in your content but not in an unnatural
way.
3.
Keep your audience in mind: Write for people, not computers. Set
out to provide truly useful information to the visitors of the other site who
will hopefully become your visitors too. This also means Google won’t see
your content as being unnatural.
4.
Only write for sites where content is curetted: Publishing content
on low quality article sites is one of the things that have given guest
blogging a bad name. To ensure top quality write only for websites where you
know content is carefully reviewed before publication.
5. Use editorial as one of a range of link building techniques: Google looks at the number of links you have coming to your site as an indicator of how good your site is. However, your link profile could look unnatural if all your links are from guest blog posts you have written. So mix it up a bit, and make sure your links come from different kinds of high quality sources, such as relevant directories or local news sites. You should hopefully even have a few links from fans of your site without having to ask.
Is there any impact of guest
blogging to damage my rankings?
Guest
blogging itself will not cause you to have a penalty. However, things can go badly
if all of the links to your website come from guest blogs, or if you have lots
of links from low quality article sites. Google’s Penguin update began penalizing
websites that gained links in unnatural ways. So to answer the question, “Is
guest blogging good for SEO?” can be- publishing useful content on high
quality, relevant websites can benefit your search engine rankings greatly, and
also bring more traffic to your site. Above all, your focus should be on
building links naturally from a range of sources.
We
need to follow good quality, ethical link building techniques.
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